Blank Is Nothing; Blank Is Everything

Photo Credit: BLANK & CO.

Blank Is Nothing; Blank Is Everything

What is the true meaning of Blank though?

"When you start off from nothing, then develop and create something, anything, from that nothing, that's your story..." says an excerpt from Blank's meaning statement. This is exactly what Samson Petrosyan, founder of Blank & Co. did. He took an idea that was nothing, and turned it into something.

Back in late 2015, Petrosyan started to gain inspiration from "Banksy" an anonymous English based street artist. "When I started messing around with graffiti, and tagging on paper I liked how he had a name, and his was Banksy," said Petrosyan. Banksy's identity started off a secret to remain unknown for his graffiti crimes, however Banksy is now regarded as a British Cultural Icon amongst young adults. This idea of identity development is how Blank was born, "I wanted something that know one really knew, so I just stuck with Blank. Blank was nothing, Blank was easy, so I stuck with it and I thought the creativity would come with it," said Petrosyan.

With many start-up's the original intentions of the brand aren't what it turns out to be, for example Abercrombie & Fitch started out as a sporting good store. Blank, like Abercrombie & Fitch went through the same identity search, "I'm not sure what my original intentions were, I just had one design. It was mainly the name Blank being put on artwork," said Petrosyan. For Petrosyan digital art was how the brand developed into a clothing label. Petrosyan explained, "Blank wasn't anything with clothing until it turned into that. I made one design, put it on a shirt, and just thought I'd sell 50 of those shirts. It then ended up doing better than I thought it would."

After the shirts started to have a demand, Blank finally had an identity and found it's purpose, however the old intentions of the brand have changed. "It goes way deeper now, the creativity did come with Blank. I found the different companies that I want to grow within Blank & Co. and started more on this idea. So it's not just a clothing brand anymore."

Growing the brand has forced Petrosyan to grow with the brand. "It's made me open my eyes up a little more. You do struggle a little bit because this is something you've never done before so you're testing things out," said Petrosyan. Starting the brand off as a High Schooler became a unique project for Petrosyan. Petrosyan explained, "It helped keep me out of trouble, and it kept me focused and my mind some where else."

After two years the company Blank has expanded into what is now Blank & Co., a company that not only sells clothes, but partners with other businesses. Blank now offers "White Label," which is another part of the company that sells customized shirts (with no minimum), custom business cards, custom banners, and much more. "In the future I plan to work with other companies, trying to find more creators, more artists, more businesses, and more brands," said Petrosyan.

Blank will continue with the current meaning statement "Who is Blank Tho?" "If you read what Blank is about, you'll learn Blank is within all of us, Blank is nothing, Blank is whatever you want it to be," said Petrosyan, "Everyone has a life, and their own stories so we have to take into consideration and understand not everyone grew up living the same life."

Visit the Blank & Co. website at whoisblanktho.com for more information, and products to purchase.