Introducing The Modist

The Modist, Modern Fashion Combined With Modern Thinking

Photo Credit: WGSN

A new luxury fashion brand on the rise that is highlighting modest fashion and beauty.

The Modist, is a luxury fashion brand that has created a brand dedicated to modest clothing. Ghizlan Guenez the founder of The Modist, launched this brand on International Women's Day back in 2017, and since then there has been an explosion of interest in modest fashion, and beauty. 

The modest market is up-in-coming, and The Modist is excentuating this type of clothing. They have included a mix of modern designers, such as Christopher Kane, Erdem, Marc Jacobs, and Mary Katrantzou.

Founder Ghizlan Guenez grew up in a family where women dressed modestly for a number of reasons. Just like Guenez's family, millions of women across the Middle East, Asia, Europe, and America have chosen to dress modestly, but there has never been a platform dedicated to that audience until now. Guenez told British Vogue that she created this platform with the intentions of reaching a diverse global market, and multiple religious groups.

This brand has also attracted woman in corporate positions. Unlike the traditional dark suit for businesswoman, The Modist offers more fashionable insight. The modest clothing they are making is clothing that is also fashionable, and stylish. This new type of style will continue to grow, and continue to reach a diversified audience.
 You can check out this new brand at The Modist.


Credit:
Croft, Claudia. "Introducing Layeur, The New Label the Celebrates Modern Modesty." Vogue, British Vogue, 23 Apr. 2018,
   www.vogue.co.uk




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